Biography
Marta Cunha is Head of Transformation at Sonae, where she leads initiatives that help transform behaviors and ways of working across the group. She works closely with leadership teams, supporting leaders in navigating complex contexts of change and translating cultural ambition into concrete day-to-day practices—creating conditions for organizations to innovate, collaborate, and grow sustainably.
With over two decades of experience at Sonae, she stands out for her versatility and ability to generate impact in different areas. As Head of Innovation, she introduced methodologies such as Design Thinking and created programs that democratized creativity and innovation within the organization. As Head of Strategy and Customer Insights at Sonae MC, she led the evolution towards a truly customer-centric approach. As Head of Brand, Communication & CSR, she led the rebranding of the Sonae Group, including redefining the identity and corporate values of one of the most relevant brands in Portugal.
She is also responsible for R4E Portugal, a social innovation movement focused on retraining for employability, which brings together more than 200 companies and has become a European benchmark in the field of reskilling. Through the Pro_MOV and NCN programs, she supports people in career transition, promoting their sustainable integration into the labor market. She is also an Ombudsman for Sonae and a member of the group’s Ethics Committee.
She is a guest lecturer in the areas of talent, innovation, and marketing. She holds a degree in Management from the Faculty of Economics of the University of Porto and completed an Executive MBA at Porto Business School, where she was awarded the MBA Student of the World prize by the Association of MBAs.