Biography
Miguel Serrão has over 20 years of experience in management, marketing, sales and digital strategy, with a career focused on business growth, brand development and team leadership in international environments.
He began his career in marketing and sales consultancy and later joined Sonae Sierra as an International Brand Manager. He has held senior leadership roles in organizations such as ActualSales, Arena Media and Havas Media Network, leading large-scale digital operations and transformation initiatives.
He is a lecturer at Porto Business School and AESE Business School, teaching areas such as Performance Marketing, Digital Transition and Digital Maturity Models, combining strong market experience with executive education.