Biography
With over 14 years of experience in brand management, media, creativity, sales, and retail, Nuno Saraiva has built his career at the intersection of brand building, business leadership, and organizational transformation, with experience in B2B, FMCG, and luxury contexts.
Currently, he is the General Manager of L’Oréal’s luxury division in Portugal, a member of the division’s Iberian board, and Director of Ethics for Portugal. In this role, he leads the transformation in one of the most competitive and demanding sectors, combining business performance with a strong focus on ethics and the responsible adoption of artificial intelligence.
In parallel, he is involved in executive training programs, focusing on artificial intelligence and its practical application in business, the future of marketing, and the role of ethics in an increasingly data-driven and technology-driven world.
He also participates as a mentor for Brazilian SMEs, supporting projects in the areas of innovation, marketing, sales, and the adoption of artificial intelligence, contributing to transforming technology into real and scalable impact.
A technology and future enthusiast, he is particularly motivated by simplifying complexity and helping people and organizations transform knowledge into action.