Biography
Pedro Vieira is an entrepreneur, lecturer, and expert in international business, with over 25 years of experience supporting companies in expanding into global markets. His areas of expertise include internationalization strategy, intercultural management, and business development, with a particular focus on Asia and multicultural business environments.
As co-founder of Market Access, he has supported more than 900 companies across over 60 markets worldwide. He has also founded and collaborated on business projects in the fields of digital media and cross-border e-commerce.
Having lived in Japan and worked extensively with organizations operating in diverse cultural contexts, he brings a practical perspective on the challenges and opportunities of international growth.
Alongside his entrepreneurial activity, he teaches and directs executive programs at Porto Business School and serves as a guest lecturer at Portuguese and international universities. His work combines academic knowledge with practical experience, supporting executives and organizations in managing international expansion and intercultural complexity.