Biography
Pedro Barbosa is an entrepreneur and digital strategy expert, with extensive experience in ecommerce, growth and organizational transformation in complex business environments.
He served as General Manager at El Corte Inglés Portugal and led Digital and Ecommerce operations, after previous roles in digital transformation at Sonae. He is the founder of Play Growth and Wise Pirates, supporting organizations in designing and executing results-driven digital strategies.
Author of several books, he maintains a strong connection to executive education, with advanced training from institutions such as Harvard, MIT and INSEAD in management, innovation and technology.