Biography
Master in Information Warfare/Competitive Intelligence from the Military Academy. He has a degree in Communication Sciences, specializing in Journalism. He is one of the leading figures in media crisis management in Portugal. Throughout his professional career he has also specialized in the areas of Communication, Strategy and Public Affairs. In recent years, he has worked extensively as a communications and media crisis management consultant for various institutions, particularly in the pharmaceutical industry, banking and association sectors. He was responsible for communications at several leading institutions in the health sector: the National Health Institute Doutor Ricardo Jorge, the Regional Health Administration of Lisbon and the Tagus Valley and the National Institute for Medical Emergency. He was also a communications consultant for the Directorate-General for Health. Also in the field of press relations, he was the media assistant to the Minister of Health in the 14th Constitutional Government. In the field of politics – one of his great passions, along with communication – he was an assistant to the Socialist Party’s Parliamentary Group in the Assembly of the Republic and Head of the Office of the Socialist Party’s Deputy Secretary General. He was also a non-executive councillor in the small municipality of Sobral de Monte Agraço, where he lives. He began his professional career in journalism, having worked for the daily newspaper “Público”, the weekly newspaper “Euronotícias” and the weekly magazine “Focus”, in the editorial area of economics. This professional experience in the field of journalism was fundamental to the various roles she subsequently held in the areas of institutional and political communication advisory. In the academic field, he has collaborated with various institutions, teaching on undergraduate, master’s and postgraduate courses. She has written several opinion articles in newspapers and magazines, both on issues related to communication and current political affairs.
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