Biography
Associate Professor at the Faculty of Economics of Porto – Ph.D. in Consumer Psychology (UMIST – UK), Master in Economics (FEP-UP) and Degree in Agronomic Engineering (ISA-UTL). Lecturer in Marketing (degree in Economics), Commercial Management (Master’s in Commercial Management) and Consumer Psychology (Master’s in Marketing and PhD in Management). Director of the Master’s in Commercial Management Coordinator of the Postgraduate Courses at Porto Business School: – Management and Economics of Tourism and Hospitality – Knowledge Management and Marketing Intelligence – Sales Management – Business Communication