Biography
Pedro Tavares has a degree in Business Administration and Management from Universidade Católica Portuguesa, with several post-graduate degrees in Brand Strategy Management. With more than 25 years of experience in global organizations, Pedro Tavares is a specialist in strategic and operational brand management, and is currently Founder and Managing Partner of OnStrategy, a global brand strategy consultancy recognized and certified by ISO 10668 (financial brand analysis and evaluation) and ISO 20671 (brand strategy and strength analysis and evaluation). Previously, Pedro Tavares faced various leadership challenges in strategy, marketing, sales and market research in organizations such as Interbrand, The Coca-Cola Company, Vodafone, Jerónimo Martins and Unilever. Pedro Tavares is also an advisor and non-executive director in a number of organizations and a guest lecturer in advanced management programmes at international and national business universities.