Biography
Ricardo Macedo is the COO and co-founder of Barkyn, a subscription-based personalized pet food and telemedicine service for dogs, and a member of the board of directors. In his role, Ricardo oversees all global operations, including end-to-end supply chain management and service/support functions across all markets and countries. He also previously led Barkyn’s performance marketing division, playing a key role in the strategic allocation of media investments and supplier relationships, ensuring the company’s agility in a rapidly evolving pet care market.
Before co-founding Barkyn, Ricardo served as the CEO of shairart, a European marketplace for emerging artists. He holds a Master’s degree in Marketing and Management and a Bachelor’s degree in Applied Languages, both from the University of Minho.