Biography
Holds an MBA with a specialization in Marketing from Universidade Católica Portuguesa in Lisbon. Currently serves as Director of Insights, Analytics & Data at IPG Mediabrands, overseeing the Intelligence & Research teams (market trends, media, and consumer insights) as well as the Analytics teams (metrics and data modeling).
Previously, he was the Director of Data & Consumer Insights at Havas Media Group and the Director of Research at Sonae Distribuição.