Biography
A native of Porto, she graduated in Food Engineering from the Universidade Católica Portuguesa and holds an MBA from Porto Business School. Her career began in 1995 at Procter & Gamble Portugal in Lisbon, where she remained closely involved in Sales, advancing from Sales Representative to Senior Account Executive. In 2000, she joined Optimus, the telecommunications arm of Sonae Group, taking on leadership roles in Trade Marketing and New Business. In 2006, she was invited to manage Marketing for Sport Zone, Sonae’s sports retail chain, where she oversaw the brand’s expansion into Spain. By 2012, she led Sport Zone’s Product Development team, steering the internationalization of one of its brands, Berg, which became a standalone entity in 2015. She currently serves as Business Development Sports & Fashion at Sonae SR.