Biography
Tatiana Chehab has over a decade of experience leading brand strategy & communication for the premium and luxury market. Ms Chehab is the Founder and Managing Director of High End Communicators, a PR & Communications agency that among other brands in fashion, lifestyle and hospitality, works on the communication strategy of Hermès in Portugal, aligned with the Iberian market.
With more than 16 years of experience, she has developed a solid career across the fashion, lifestyle and hospitality industries, supporting both national and international brands in building a strong and consistent presence in the premium segment.
Her approach combines media relations, storytelling, influencer engagement, brand activation and the integration of earned, owned and paid media, always with a focus on authenticity and meaningful audience connection.
Throughout her career, she has helped brands adapt their narratives to different cultural contexts while safeguarding their brand identity and positioning.
With a background in Psychology and a strong belief in conscious communication, she sees adaptability in how we communicate as the foundation of trust-based relationships — with clients, partners or teams.
At Porto Business School, Tatiana Chehab shares her insights on brand positioning, influence and brand awareness, helping businesses create a presence with purpose and impact.