TourisFarm
A Revolutionary Approach to Rural Tourism Education and Economic Development
TourisFarm is a cross-border project designed to connect the knowledge and capabilities of higher education institutions with the practical realities of agricultural businesses and rural territories. Through an interdisciplinary approach, the project supports the development of innovative and replicable business models for rural communities across Europe.
Its main objectives are to create and pilot climate-smart agritourism clusters, strengthen rural incomes and economic resilience, and promote more sustainable practices across the agricultural and tourism sectors.
The project brings together a complementary international partnership:
University of Vigo – leads the project’s management and overall strategic coordination.
Porto Business School – contributes expertise in executive education, corporate finance, advanced management, and marketing.
University of Primorska – supports destination development and local capacity building.
University of Padua – brings knowledge in policy, research-driven innovation, and sustainable local development.
Sherpa – ensures participatory methodologies and stakeholder engagement.
Feedyou – provides the technological foundations for interactive digital tools.
Key Activities and Results
TourisFarm combines education, digital innovation, and practical experimentation to support the transition of rural territories towards more resilient and sustainable agritourism models. Key activities and expected results include:
For Porto Business School, TourisFarm reinforces the School’s mission to translate knowledge into practical solutions for real economic and societal challenges. By operating at the intersection of management, sustainability, innovation, and rural development, the project strengthens PBS’s ability to support SMEs and local ecosystems in building more resilient and future-oriented business models.
At the same time, TourisFarm consolidates PBS’s role in European collaborative networks and reinforces its contribution to executive education, knowledge transfer, and applied impact across emerging areas such as sustainable tourism, digital transformation, and territorial innovation.
Funding Entity
Rankings that reinforce results.
- 6FT ONLINE MBA RANKING
- 25EUROPEAN BUSINESS SCHOOL RANKING [open]
- 31EUROPEAN BUSINESS SCHOOL RANKING [CUSTOM]
- 38FT EUROPEAN BUSINESS SCHOOLS
- 82FT EXECUTIVE MBA RANKING
- 96FT GLOBAL MBA RANKING
Accreditations
With three international accreditations – AMBA (Association of MBAs), AACSB, and EFMD – Porto Business School is among the top business schools in Europe. In 2023, the school renewed its AMBA accreditation for another five years and obtained accreditation from the BGA (Business Graduates Association), becoming the first Portuguese business school to achieve this recognition.
Contacts
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