Samuelson e Nordhaus
O Economia de Samuelson e Nordhaus continua a ser a obra ideal para a introdução aos princípios da economia moderna. A décima nona edição desta obra apresenta uma visão atualizada dos mercados financeiros e das políticas modernas e cobre os seguintes tópicos de grande atualidade:
- União Monetária Europeia e Euro
- Turbulência financeira e ciclos económicos
- Globalização financeira
- Mecanismo de transmissão monetária na - Economia aberta com taxas flexíveis
Stephen G. Powell
Now in its third edition, Management Science helps business professionals gain the essential skills needed to develop real expertise in business modeling. The biggest change in the text is the conversion of software from Crystal Ball to Risk Solver to reflect changes in the field. More coverage of management science topics has been added. Broader coverage of Excel demonstrates how to create models.
Financial Markets and Corporate Strategy
The second European edition of Financial Markets and Corporate Strategy provides comprehensive coverage of financial markets and corporate finance, brought to life by real world examples, cases and insights. Placed in a truly international context, this new and updated edition takes an academic and practical view-point to guide students through the challenges of studying and practicing finance.
Esgotada a anterior edição, aproveitou-se para fazer uma revisão desta coletânea.
A presente edição encontra-se atualizada com as mais recentes alterações ao Código do Imposto sobre o Rendimento das Pessoas Coletivas, levadas a cabo pela Lei nº 24/2020, de 6 de julho, que transpôs parcialmente a Diretiva (UE) 2016/1164 do Conselho, de 12 de julho, no que respeita às assimetrias híbridas.
Legislação Comercial e das Sociedades Comerciais
O grande destaque desta edição vai, naturalmente, para a publicação do novo Código da Propriedade Industrial, aprovado pelo Decreto-Lei nº 110/2018, de 10 de dezembro, diploma que transpôs para a ordem jurídica interna a Diretiva (UE) 2015/2436 do Parlamento Europeu e do Conselho, de 16 de dezembro, que aproxima as legislações dos Estados-Membros em matéria de marcas (reformulação) e a Diretiva (UE) 2016/943 do Parlamento Europeu e do Conselho
Kotler & Keller
The gold standard for today's marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices.
Lead & Influence
Lead & Influence explains how to use the power of ownership to become even more successful in leading your organization. Based on thirty years of leading and influencing across distances and cultures, author Mark Fritz has identified key leadership mindsets and habits that create a culture of ownership.
The True About Getting Things Done
This title pulls together the most powerful 'truths' that encourage you to focus on doing what is really necessary. The 'truth by truth' format is in short and easy to digest chapters that make it quick and easy to find the advice that will make all the difference to your productivity.
Stephen R. Covey
First Things First
Applies the insights of "The 7 Habits of Highly Effective People" to the daily problems of people who must struggle with the ever-increasing demands of work and home life. Rather than focusing on time and change, this book emphasizes relationships, results and effectiveness.
Fundamentals of Corporate Finance
Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics.
Written by the 'father of corporate governance', this text is an authoritative guide to the frameworks of power that govern organizations. The third edition covers key developments since the financial crisis, including aggressive tax avoidance, executive pay, and whistle-blowing.
Randel S. Carlock
Introduction to Management Science
The Sixth edition of Introduction to Management Science focuses on business situations, including prominent non-mathematical issues, the use spreadsheets, and involves model formulation and assessment more than model structuring. The text has three key elements: modeling, case studies, and spreadsheets.
Macroeconomics teaches students to be young economists, providing a contemporary approach to the subject and a wealth of real-life case studies to allow students to understand how economics works in practice.Responding to the financial crisis, this text explains the modern approach to macroeconomics with simplicity and rigour, while retaining the focus on particular characteristics of the European economy.
Terence C. M. TSE
Understanding How The Future Unfold
Your business’s success depends on how you prepare for the future. While business leaders of the past looked in the sideview mirror to predict the road ahead, we must now look at the greater forces affecting the social, business and economic world today—megatrends.
Jack J. Phillips
The Value of Innovation
Innovation is the life blood of practically every organization. Innovation drives growth, development, and prosperity for many organizations and geographical areas. Sometimes, innovation thrives within a certain geographical location or in certain organizations that are known for their innovative approaches. This outstanding new volume will demonstrate how to measure the success of innovation in all types of organizations.
Global Strategic Management
The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.
Robert S. Kaplan
Cost & Effect
Two of the most innovative thinkers in the field present a work that represents the single best resource for understanding and implementing activity-based cost management. Kaplan and Cooper reveal that most companies don't know how to measure accurately, influence, or understand the fundamental cost drivers in their businesses.
Robert S. Kaplan
The Execution Premium
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy but with executing it or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.
Business Process Change
Business Process Change: A Business Process Management Guide for Managers and Process Professionals, Fourth Edition, provides a balanced view of the field of business process change. Bestselling author and renowned expert in the field Paul Harmon offers concepts, methods, cases for all aspects, and phases of successful business process improvement.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.
Business Ethics is a lively and engaging textbook that tackles one of the most pressing issues facing business today: how to be a good corporate citizen in a complex multiple stakeholder world. It covers the foundations of business ethics and applies these concepts to each of the corporation's major stakeholders.
Michael A. Cusumano
Business of Plataforms
Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.
In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company the Exponential Organization-that has revolutionized how a company can accelerate its growth by using technology,
This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
The Masters of Private Equity and Venture Capital
Ten Leading private investors share theirsecrets to maximum profitability
In The Masters of Private Equity and Venture Capital, thepioneers of the industry share the investing and managementwisdom they have gained by investing in andtransforming their portfolio companies.
Ronald H. Ballou
Business Logistics Management
This comprehensive discussion—covering the planning, organizing, and controlling of such activities as transportation, inventory maintenance, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling—is specifically designed to help learners solve the actual problems that they will encounter in today's marketplace.
David A. Holland
Beyond Earnings is targeted at investors, financial professionals, and students who want to improve their ability to analyze financial statements, forecast cash flows, and ultimately value a company. The authors demonstrate that reported earnings are easily gamed by accounting shenanigans and reveal how commonly used profitability measures such as return on equity can be misleading.