The Design Thinking Experience | Porto Business School

Learn how to use Human Centered Innovation to create new business models, services and products

Eager to learn more?

In this programme I will:

Have up-to-date knowledge of the design thinking methodology
Have understanding of user-centric research
Understand and explore the cycles of Design Thinking
Apply Design Thinking specific tools or methods to solve business problems
Create actionable solutions to your most pressing problems and competitive business models
Simplify complex problems by unfolding the methodology
Build the creative process from the perspective of Human Centered Innovation
Explore tools to manage and implement business innovation / Develop innovative solutions
Simplify complex problems by unfolding the methodology
Build the creative process from the perspective of Human Centered Innovation
Explore tools to manage and implement business innovation
Develop innovative solutions.

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Nowadays, organizations increasingly face multifaceted problems and complex business environments. Silo company structures, traditional processes and well-fostered strategies often hinder organizations to thrive in their marketplace. An openness needed to adapt new technologies and integrate real customer needs is missing. Declining proﬁts, stagnating market shares and decreasing productivity are just a few of the resulting disadvantages
By integrating Design Thinking, the organization gains a new process, mindset and tools to efficient and effectively develop solutions to main challenges. The outcome can result in a new service, product or business models for customers or internal stakeholders. As it is not limited to single functions, it can also transform departments - e.g. finance, marketing, HR - into agile profit centers.

Financial Times

European Business Schools Ranking (Exec. Educ.)

Peer Learning

Partilhar de conhecimentos/experiências de uma forma coletiva, entre os pares.
Bootcamp

Resolução de um problema real em ambiente prático e de forma imersiva.
Action Learning Project

Identificar um problema e criar uma equipa de “problem solving”. Ao longo da execução, os participantes adquirem novas skills para solucionar problemas de futuro.
Contacto com Especialistas

Criar espaços de debate e de grande interação entre especialistas da área e grupo de participantes.

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