The Design Thinking Experience | Porto Business School

Focus on the right problem by discovering user needs, then designing novel targeted solutions

Eager to learn more?

With this programme, as an individual, I will:

Take away a solid foundation of Design Thinking built with direct, hands-on experience.
Get to know Design Thinking tools, frameworks and principles that will allow me to practice Design Thinking in my company, careers and lives.
Grow my creative confidence to trust in the user research I do and believe in the solutions I create;
Understand Design Thinking through direct experience
Collaborate with Design Thinking consultants on company initiatives
Work with senior management to create innovation strategies
Build a new skillset to enhance your caree

As a company I will:

Take away a roadmap of how to grow innovation within their ranks; Important insights about customer/user research and how to discover their sometimes hidden or non-obvious needs. Understand what leadership mindsets are necessary to ignite innovation in the company ranks and learn what kinds of performance and incentive measurements will support innovation and design thinking.

Design Thinking is the mindset, skillset and toolset that powers innovation. It does not rely on past solutions to answer today’s challenges. It is a bottom-up discovery process designed to understand significant complexity and manage high levels of ambiguity. Design Thinking transforms product/service/company design into a proactive response-able organization instead of a reactive, orthodoxy-driven follower.
Companies need a culture of design thinking supporting the work. That is where workshops, training and coaching come in.
The Design Thinking Experience is designed to immerse participants in the culture of the discipline by using real challenges as the focus of the learning. In this “learn by doing” environment, process, tools language and experience are combined in the video segments, live discussions and follow on coaching. Over the weeks of the Experience participants will be able to test the fit of Design Thinking in their companies and bring challenges and successes back to the sessions for coaching and learning. The Design Thinking Experience provides a test bed for experimenting with the process and tuning it up to fit their organizations.

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