To whom?
Managers of private and public sector firms toward setting and managing the right price levels for their products and services within the framework of marketing and corporate objectives. Such personnel could be from the marketing, finance, information technology areas or from general management.
Those who are engaged in developing pricing systems and approaches in consumer markets and industrial markets, such as hotels, airlines, energy, automobiles, fast-moving consumer goods, consumer appliances, pharmaceuticals, retailing, and professional service firms.
