Head of International Sales & Business Development, PT Comunicacoes Besma Kraiem is Director of International Sales & Business Development at Portugal Telecom. With 15 years of experience in Telecom and CE industries, she leads the “Open Idea” sales team to promote PT´s products & solutions to Telecom Operators around the world, supporting them in their digital transformation from traditional Telcos to ICT Players; and helping to drive the adoption of Cloud Services. Before that, she was Head of Marketing at Sony, responsible for a major European Telecom Operator. She also worked in Business Development, Strategy & Planning and Global Marketing; out of Germany, UK and Japan. Besma Kraiem, holds a university degree in Electrical Engineering and an MBA in International Management.