PhD pela London Business School. Visiting Professor of Marketing at Sasin Graduate Institute of Business Administration. Professor Emeritus & Senior Scholar, Schulich School of Business, York University, Toronto.
Founding Partner of digiAindra co ltd. Goodwill Ambassador of Chiangmai Creative City.
Expert in Digital marketing, brand creation and development and idea generation. Has led public and private executive seminars in North America, Asia, and Europe.
Co-author of DigiMarketing: The Essential Guide to Digital Marketing and the New Media Wiley & Son, 2007.
Co-editior of Consumer Behavior for Marketing Managers. Publications in Journal of Marketing Research, Journal of Marketing Research Society, Journal of Advertising Research, Public Opinion Quarterly, The American Statistician, etc.