Miguel Oliveira Serrão
Head of Digital in Havas Media Group (HMG), responsible for all digital business in Portugal, of both media agencies (Havas Media and Arena) and all the HMG digital expertise brands (Affiperf (Programmatic Buying), Mobext (Mobile), Artemis (Data and Analytics), Socialyse (SocialMedia Performance), and Ecselis (ROI Agency)).
Prior, Miguel was the EMEA Director for ActualSales, a leading digital performance Agency, working exclusively base on results (CPL and CPA), managing more than 4.000 campaigns worldwide. Miguel started his career in Marketing and Sales Consultancy for 3 years and after joined Sonae Sierra (that own and manage more than 80 Shopping Centers) that he left, after 6 years, as International Brand Manager.
Miguel is graduated in Management (ISCTE), post-graduated in Marketing Management and a Master in Marketing by ISEG.
Miguel is board member of IAB Portugal