NamePedro A. Vieira
. Master in Business Administration with a specialization in Marketing . Post-graduate degree in European Studies . Degree in International Business . Managing Partner at Market Access (www.marketaccess.pt), a consulting firm with activity on over 20 markets . Worked for the Portuguese Trade Commission (Icep Portugal), both in PORTUGAL and in JAPAN-TOKYO; . Has accompanied and supported the development of international business strategies for several companies in different countries around the world; . Was a consultant in innovation, having participated in projects with the European Commission and International Development Agencies . Former responsible for the international section of a business newspaper and editor of a magazine on international relations, economics and politics . Teaches Cross-Cultural Management issues at Universidade do Minho and other higher education institutions.