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Bibliografia Recomendada PGDB

Publicado em 2 de agosto, 2020

Artigo de Porto Business School

Publicado em 2 de agosto, 2020

Artigo de Porto Business School

Ray Poynter

The Handbook of Online and Media Research

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.
Dave Chaffey

Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
Philip Kotler

Marketing 4.0

Este é o livro essencial para a próxima geração de marketeers. Escrito pelos maiores especialistas mundiais de Marketing, esta obra ajuda a navegar num mundo cada vez mais interligado e numa paisagem de consumo em mudança, de modo a alcançar um maior número de clientes de uma maneira mais eficaz.
Eric Enge

The Art of SEO

Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
Alex Osterwalder

Business Plan

If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization.

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Bibliografia Recomendada PGDB

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