The Paradox of Choice
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.
In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice has paradoxically become a problem instead of a solution.
The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
O Perfume - História de um Assassino
O Perfume narra a história de Jean-Baptiste Grenouille, um aprendiz de perfumista que nasce sem cheiro próprio e com um olfato sobre-humano, dedicando a vida à missão de criar o aroma perfeito, ainda que para isso se tenha de tornar um assassino em série. A narrativa decorre na França do século XVIII, fazendo uso preferencial de descrições olfativas para pintar um impressionante retrato da realidade da época.
The Plot Against America
In 1940 Charles A. Lindbergh, heroic aviator and rabid isolationist, is elected president. Shortly thereafter, he negotiates a cordial "understanding" with Adolf Hitler while the new government embarks on a program of folksy anti-Semitism. For one boy growing up in Newark, Lindbergh's election is the first in a series of ruptures that threaten to destroy his small, safe corner of America - and with it his mother, his father, and his older brother.
The year is 1Q84. This is the real world, there is no doubt about that. But in this world, there are two moons in the sky. In this world, the fates of two people, Tengo and Aomame, are closely intertwined. They are each, in their own way, doing something very dangerous. And in this world, there seems no way to save them both. Something extraordinary is starting.