Ramon O'Callaghan, dean of Porto Business School, about the release of PBS NEWS
The rate of change in technology, society and business is increasing rapidly and there is a lot of uncertainty. But, while many predictions are wrong, many trends are predictable. Thus, we need to pay attention to what is most likely to happen, and at the same time, plan for the unexpected.
At Porto Business School, we help you identify trends and future challenges, rethink your strategy and develop new competencies to succeed in the future. We believe that business leaders have to be Futurists. People follow leaders when they believe in their vision of a better future.
But each of us reads the world around us through our own set of glasses, which distort our perception and reactions, biased by our culture, history and experiences. Therefore the most important step in “Futuring” is to take off your own glasses, see the world through different eyes, and create mental space to incorporate other people’s ideas and perspectives. The Grand Conference this past week is one good example of how PBS helps you do that.
PBS News, the newsletter that we are now starting, is another example. Our goal is not just to give you more access to knowledge, but also to help you stay alert to what is changing, and to understand its relevance and potential business impact. The newsletter will provide thought leadership sharing the latest trends and also providing an international outlook, including a selection of articles from The Financial Times. It will also bring you in touch with our network, telling accomplishments by our students and alumni, giving you the updates on our activity,
PBS NEWS will be published weekly and will be available online for our community. As with any new product, there may be room for improvement. Thus, we welcome your feedback, suggestions and ideas. Thanks, and enjoy this very first issue.