On January 17, starting at 6pm, we are organising an open masterclasss for a critical examination of the concept of sustainability in the business world. "Sustainability's Medusa Problem: Spin, Substance, and the Importance of Semantics" is the theme of the session.
Today, "sustainability" is on the lips of everyone in the business world, from CEOs to graduate trainees.
But what does it really mean? And what motives do businesses have for embracing it?
The Masterclass, organised within the scope of the Executive Master in Sustainability Management, will unpick the binary approach often taken to the topic, which presents it as either a "win-win" for business or as "greenwashing" by business. Instead, it will explore the different typologies of corporate sustainability, and ask how these play out in both strategy and practice.
To lead this session, we have invited Oliver Balch, freelance writer and journalist specialised in sustainability matters. He regularly writes for The Guardian, The Telegraph, The Times, the Financial Times and a range of business trade press, including Ethical Corporation.
Take this amazing opportunity to delve deeper into the subject, moving beyond the simplistic view that frames sustainability as either a straightforward benefit for businesses or mere environmental posturing.
5.30 pm Check-in & Optional School Tour
[If you'd like to familiarize yourself with the campus and gather more information about our school, please sign up here]
6 pm Welcome Remarks & Introduction to the Executive Master in Sustainability Management
6.15 pm Lecture with Oliver Balch
7.30 pm Closing Statements
We look forward to your presence!
Event in English.