Clark Kellogg
At UC Berkeley, Clark Kellogg teaches about design thinking, creativity and innovation. He teaches three classes: Fundamentals of Design Thinking, Haas@Work Applied Innovation, and The Creativity Lab, the first b-school course on creativity in the US. He was the Founding Director of the Cal Design Lab, promoting interdisciplinary and project-based learning campus-wide. The core of this work is discovering customer insights, understanding customer needs, and creating novel solutions.
Beyond teaching, Kellogg is the co-founder of BIG (the Berkeley Innovation Group) an innovation consultancy using human-centered design principles to solve complex problems. Clark is also a practicing studio artist. In 2017, he completed a project to make a piece of art every day, and post it to social media. View it on Instagram @clarkkellogg. Trained as an architect, Kellogg has done architecture, graphic design and product design. He founded Kellogg Design in NYC that applied design thinking principles to corporate strategy. Kellogg was the founding director of the State Street Global Investors Innovation and Communications Lab, and became a Principal of the Boston firm. He was the first designer to sit on the Executive Committee of a Fortune 500 company.
He is currently working on a new book called, "Fundamental of Design Thinking; Advanced Common Sense in the Age of Speed." It is a collection of tools, principles, and stories from 30 years of pioneering the field of design thinking. Kellogg lives in Berkeley, California with his wife. For fun and relaxation he rides motorcycles, sails and practices Tai Chi.
