Official Design Thinking Coach at HPI Academy -
School of Design Thinking in Berlin and member
of the innovation international network WWHDO.
Co-Founder of the fish shop “Peixaria
Centenária”, the experience design studio “Toyno
Studio” and “With Company”, a strategic design
consultancy. Bachelor in Communication Design
and passionate about typography he worked with
several agencies and clients in the last 13 years
(BBDO, IDEO, FourSeasons, Jerónimo Martins…),
in Portugal, Germany, Italy and Brasil.
In the last 6 years, Rui has been consciously
applying the Design Thinking mindset to the
most various branding, service, product design
and business projects.
More than having ideas, he likes to study what’s
the best way to get to them.