Lecturer at Instituto Superior de Contabilidade e Administração do Porto - Instituto Politécnico do Porto (ISCAP - IPP). Researcher at Universidade de Aveiro.
PhD and MsC in Management/Business Sciences in FEP-Universidade do Porto.
Performed functions of coordination of Business Analysis team; Brand Manager; Manager of promotional actions, marketing and segmentation of clients; and coordinator and buyer of advertising space in SONAE Group.
It was also a market researcher and consultant.