With a combined 20-year multicultural track record as a marketer, Teresa Recio has a hands-on, practitioner-based understanding of marketing management. Currently, aside from being a marketing instructor at Porto Business School and IE Business School, Professor Recio is a senior business advisor at several firms. During her career, Professor Recio has served as a marketer, executive advisor, coach or educator at a variety of firms, including Procter & Gamble, Kellogg, Google, Estée Lauder, Orange, ABB and Repsol.
Professor Recio holds a Ph.D. in Business and Marketing and an MBA from IESE Business School. She has received numerous teaching awards from students including Best Professor in the MBA Program at IE Business School and Porto Business School. Her main areas of research focus on assessing the profitability of marketing activities and their role in value creation for the firm. Her research has been published in different publications, including the Journal of Advertising Research, and she is a frequent speaker in meetings and seminars.