Ana Isabel Roncha Alves
Ana Roncha is the course director for the Master in Strategic Fashion Marking and a post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School (London College of Fashion, University of the Arts London, UK). She lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and previous degrees in Communication with a focus in fashion.
With over 14 years of experience creating high-impact strategic programs for international fashion, beauty and lifestyle brands, Ana has previously worked in house as a Brand and Communication Manager in the USA, UK and Portugal as well as on Branding and Communication Studios for brands such as Puma, L'Oreal, MoMa, Salsa Jeans and Guy Laroche. Ana's research explores how innovation drives business development, value creation and leads to increased competitive advantage in the fashion sector. She has recently published a book on Strategic Fashion Management.
She has published in academic journals on the topics of strategic brand management, business model innovation for fashion and sustainability.
Ana collaborates with the World Economic Forum for projects related to the Future of Retail, Business Model Innovation and the impact of technology and changing consumer demand for the fashion and lifestyle industries.