Estela Rodrigues Cunha
Estela Cunha addresses innovation by integrating academic and business perspectives. With a professional history of more than 15 years, she has had experiences in areas such as Competitive Intelligence, Strategic Planning, Product Marketing, and Innovation Management. In Brazil, Estela co-founded Grupo Boticário's Innovation Lab, promoting digital culture via innovative technology projects. While in Portugal, she contributed to intellectual property initiatives at Inesc Tec. Her academic credentials include a Business degree from the University of São Paulo, an MBA in Business Intelligence from the Federal University of Paraná, and a Master's in Economics and Management of Innovation from the University of Porto. Currently pursuing a Ph.D. in Public Policy at the University of Aveiro, Estela collaborates with CIPES (Centre for Research in Higher Education Policies), researching knowledge transfer and the evolving relationship between higher education institutions and society.
