In the context of designing custom training programs for companies, it is crucial to recognize the importance of a concept that aligns with the specific needs of each organization. This is where Design Thinking, with its fundamental principles, proves to be an interesting and useful tool.
But what is the similarity between Design Thinking and the process of designing custom training programs? Both share an approach that is centered on the needs of people, a creative, collaborative, and iterative mindset with the goal of developing practical and action-oriented solutions.
It seems, then, relevant to explore how we apply these key principles of Design Thinking to the process of designing custom programs.
1. Empathy towards the needs of companies:
Just as Design Thinking is based on empathy towards the needs of users, the process of designing custom programs should begin with a deep understanding of the specific needs and challenges of an organization. This means listening carefully to the company's stakeholders, as well as understanding their culture, mission, and values. Empathy allows for a more accurate tailoring of programs, adjusting them to the real challenges of the organization.
2. Creative and multidisciplinary approach:
Design Thinking incorporates various disciplines, and the process of designing custom programs can also benefit from this multidisciplinary approach. By bringing professionals from different fields to collaborate on the design of the programs, it is possible to generate new and relevant ideas that consider the specific needs of the company. The combination of diverse knowledge and perspectives is crucial for creating innovative solutions.
3. Iterative and adaptive process:
Design Thinking is based on an iterative process, which involves cycles of problem identification, idea generation, prototyping, and testing. In the design of custom programs, a similar approach is undoubtedly an asset. An iterative process allows the design of the program to be continuously adjusted based on feedback from our stakeholders.
4. Collaborative culture and co-creation:
Promoting a culture of collaboration is one of the pillars of both Design Thinking and the design of custom programs. Multidisciplinary teams working closely with the company's stakeholders can explore more effective solutions that are fully aligned with the intended impact. Co-creation involves the active participation of the company in the design process, ensuring that the programs meet the expectations and objectives of the organization.
5. Transformation of ideas into reality:
Just as the goal of Design Thinking is to transform ideas into practical and innovative solutions, the design of custom programs aims to turn concepts into actual training and development programs that have a tangible impact on the organization.
In conclusion, Design Thinking and the process of designing custom programs adopt a human-centered mindset, creative approach, multidisciplinary collaboration, iterativity, and a focus on turning ideas into action. It is for this reason that, in Corporate Solutions, we adopt principles of Design Thinking to increase the effectiveness and relevance of custom programs in companies, aspiring to respond more and more effectively to the specific needs and challenges of each organization.
Article by Sandra Chaves, Corporate Solutions Consultant, Porto Business School
