Digital Product Management

Help your company win in your Marketplace

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In this programme I will:

Understand the breadth and scope of what is included in the definition of Product Management;
Practice Emotional intelligence, active listening and effective interview skills, some of the most important attributes to Product Managers.
Create a winning Product Strategy based on Product Discovery, Vision and Value and the right metrics to measure it
Understand my customer using techniques such as Personas and customer journey mapping
Find Problem / Solution fit by identifying solution options and running ALPHA experiments
Create an MVP and running beta tests to find product market fit
Understanding how to scale a product when the Product is Live (Growth)
Understand how to maintain Product ‘fit’ and pivot / extend / kill decision making
How to create a Product centric organisation and the role Product Managers play
Learn the ideas that underpin a transition from Project orientation to Product Orientation

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The goal of any organization is to serve a marketplace with valuable products and services. Today, the competitive edge of an organization is based on how quickly and effectively the company can take their ideas and bring them to market. Do the ideas meet the needs of the customer? Have they solved their problem? Are they competitive in the current environment and will they still serve the need in the future?

Financial Times'21

European Business Schools Ranking (Exec. Educ.)

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