Postgraduate Programme in Marketing Management

Marketing excellence to create value in the era of market globalisation and digital revolution

Duration

1 year (60 ECTS)
Language

Portuguese
Place

Porto, Portugal
International Week

Top business school
Investment

7,500€

Why this Executive Master?

Participation of CEOs and senior executives of companies with excellent marketing practices.
Project with practical application, monitored by an experienced mentor, based on a challenge that can be identified by the participant.
Proximity to the business world.
Programme offered by a world-class Business School.

Financial Times '23

European Business Schools Ranking [ExecEd]

The Programme's Impact

“'Attending the programme had an immediate impact on my professional growth. I was invited to develop and design the strategy for a new product segment in the company where I work. I'm putting into practice the knowledge I acquired.'”
“'The sharing of experiences and knowledge were a key factor for the success of this postgraduate programme. Interacting and networking with my colleagues unequivocally enriched a year of work and learning.'”
“'The critical eye and quality of my teachers and colleagues, the subjects that were taught and the challenges I was faced with promoted my personal and professional development. An evolution for many, a change for others, an inspiration for all.'”

Andreia Ferreira

Product Manager | J. P. Sá Couto

Marisa Fernandes

Customer Service Coordinator | NOS

Pedro Ribeiro

Lead Designer | Porto Editora

Embark on this journey

Diploma

Students who pass all the subjects will be awarded a Executive Master in Marketing Management from the Porto Business School, U.Porto.

In accordance with the Regulations of the University of Porto, the Executive Master in Marketing Management gives those who complete it 60 ECTS (European Credit Transfer System) credits in the area of Business Sciences.

This Executive Master is a specialization programme equivalent in terms of scientific rigor to the curricular component of a second cycle.

Module 1

SEP-DEC'24

Module 2

JAN-MAR'25

Module 3

APR-JUN'25

Programme Directors

“'Marketeers are required to have technical skills and are also expected to have the right attitude and emotional intelligence.'”

Catarina Roseira Programme Director
“'The main goal of the programme is to develop hard and soft skills that allow addressing these new challenges.'”

Carlos Brito Programme Director

Faculty

The Programme's Impact

Embark on this journey

Programme Directors

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