AI for Business
Unlocking Strategic Value
Why this program
Demystify AI.
Lead with Impact.
Artificial Intelligence is now core to business performance. Executives can no longer afford to stay on the sidelines.AI for Business is an advanced executive program designed for senior leaders who want to unlock strategic value, drive innovation, and lead responsible AI transformation — without a technical background.
Strategic value. Practical impact. Future-ready leadership.
Business-First AI
Understand Artificial Intelligence through a business-first perspective, with real use cases and tangible outcomes for your organization.
Value Creation with AI
Identify where AI can generate value, from efficiency gains to improved customer experience and business growth.
AI Opportunity Plan
Design and present an AI Opportunity Plan tailored to your organization’s reality, with strong potential for practical application.
Confident Leadership
Lead AI initiatives with greater confidence, addressing ethical, legal, operational and governance risks.
Business and Technology Alignment
Bridge business and technology perspectives, aligning AI solutions with strategic goals and organizational priorities.
Data-Driven Transformation
Strengthen your executive profile to lead transformation processes driven by data, technology and innovation.
Digital Resilience
Develop resilience in digital environments, adapting with agility, strategic vision and the ability to anticipate change.
Learning from Real Cases
Learn from real-world cases of success and failure, guided by experts and peer exchange.
The next step
in your career
C-Level & Senior Leadership
C-level executives, senior managers, and digital transformation leaders.
Functional & Industry Leaders
Functional heads in marketing, operations, HR, legal, finance, healthcare, energy, telecom, and innovation.
AI & Strategic Transformation Professionals
Professionals seeking to lead AI projects, foster responsible innovation, and drive strategic change
Built for business leaders. Powered by AI expertise.
Hands-on learning
Work with real tools and simulations.
Capstone project
Solve a strategic challenge and present it to an expert panel.
Cross-industry perspective
Explore AI in multiple sectors.
Top-tier faculty
Learn from international experts blending research and real-world insight.
Exclusive network
Join a global executive community leading AI transformation.
Blended format
A flexible mix of in-person immersion and live online sessions.
Discover our
Learning Approach
At Porto Business School, learning goes beyond traditional teaching.
Our approach combines critical thinking, practical application and exposure to real-world
management challenges, empowering participants to transform knowledge into meaningful impact.
Program structure
90 hours | Blended format
– Understanding AI Foundations | 30h In-personModule I
– AI, ML, LLMs, Generative AI;
– Business impact and trends;
– Hands-on labs: AI tools and frameworks.
– Leading AI Transformation | 30h OnlineModule II
– AI in Marketing, Sales, and Operations;
– Responsible AI leadership and governance;
– Data-driven decision-making
– Expanding with AI | 30h In-personModule III
– Leadership in AI-powered organizations;
– The future of work and human-centric AI;
– Ethical and legal readiness.
– Capstone Track
Apply your learning to a real-world challenge with expert mentoring and peer feedback.
Final strategic pitch to AI and business leaders.
Program director
Luis Paulo Reis holds a Bachelor’s degree (1993), a Master’s degree (1995), and a PhD (2003) in Electrical and Computer Engineering (specializations in Computer Science and Systems, Industrial Informatics, and Artificial Intelligence/Robotics) from the University of Porto. He is an Associate Professor with Habilitation at the Faculty of Engineering of the University of Porto (FEUP), […]
Faculty
LinkedIn — André RestivoAndré Restivo
Associate Professor at FEUP and researcher at LIACC, with over 25 years of experience in Software Engineering, Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning (ML) — including Large Language Models (LLMs). He has led and contributed to more than 10 R&D projects and authored over 50 scientific publications in the fields of […]
LinkedIn — Brígida Mónica FariaBrígida Mónica Faria
Associate Professor at E2S-P.PORTO and board member at LIACC, with 20 years of experience in data analysis and knowledge discovery in health. Has contributed to 10 projects, published over 100 papers in Artificial Intelligence (AI), Machine Learning (ML), and Knowledge Discovery in Databases (KDD), and co-chaired more than 10 international conferences and workshops. Related Programms […]
LinkedIn — Cláudia CostaCláudia Costa
AI legal expert and researcher at CIJ and LIACC, specializing in AI ethics, legal frameworks, civil liability, and digital governance. Also a corporate lawyer with experience in M&A, litigation, and arbitration at top Portuguese law firms. Related Programms 02 of november, 2026 Advanced Program Tourism Management Management and Strategy Mode of study Blended [On campus […]
LinkedIn — João PimentaJoão Pimenta
Founder and CEO of Promeneum Group, with 30 years of experience in transformation strategies and technology innovation. Expert in AI for Business, process optimization, and digital leadership. Related Programms 26 of october, 2026 Advanced Program Sports Management Management and Strategy Mode of study Blended [On campus & Online] Language English Duration 75 hours In-person immersion […]
- LinkedIn — Pedro Reis
Pedro Reis
Pedro Reis is a senior leader in Data & AI strategy and transformation with over 20 years of experience driving analytics and large-scale data initiatives across multiple industries. He currently serves as Director of the Data & AI Practice at Capgemini Engineering and previously held the role of Expert Leader for Data & AI at […]
Guest Speakers
- LinkedIn — Florian Caringi
Florian Caringi
Data & AI Platform Manager at Groupe BPCE.
LinkedIn — Gerhard NeumannGerhard Neumann
Full Professor at KIT, Germany, and an expert in Reinforcement Learning.
- LinkedIn — Virginia Dignum
Virginia Dignum
Professor and global leader in responsible AI policy.
Prepare your application
Spots are limited. We recommend applying early to guarantee your place and ensure full access to all program benefits.
- Application Phases Early BirdUntil 1 month before the program starts€3,040
- Regular FeeUntil the program start date€3,200
- What’s Included– All course materials (available exclusively in digital format); – Lunch and coffee breaks on training days; – Access to on-site parking; – Final program diploma;The digital availability of materials reflects Porto Business School’s commitment to sustainability.
- Special ConditionsEmployees of Porto Business School’s partner companies, as well as Porto Business School and University of Porto Alumni, benefit from exclusive discounts on the program fee.Contact the Admissions Team for more information.
Meet the Admissions Team
Get your questions answered, assess how the programme aligns with your professional journey, and learn more about the application process, key dates, investment and next steps.
The next edition starts on 08 March. The decision starts now.
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