Top 5
Product Manager is among the fastest-growing roles globally.
LinkedIn, Jobs on the Rise Report, 2024
Innovation, Digital & Technology
Digital Product Management
Stand out with hands-on product skills.
next edition Apr 7, 2027
duration 40 hours
study mode In person or online
language English
investment €2,200
WHY THIS PROGRAM?
The evolution of digital business calls for an integrated approach to product
WHO IS THIS FOR?
Different backgrounds, shared challenges
Product Managers and Product Owners
Professionals looking to deepen their skills across the full product lifecycle, from vision and strategy to discovery, delivery, release, and iteration.
UX/UI Designers
Design professionals who want to connect user research, strategy, and business objectives to contribute to product decisions.
Technology professionals
Software Engineers, Tech Leads, and other technical professionals looking to adopt a product perspective and prepare for a transition into product management.
Project Managers
Professionals involved in building or improving digital solutions who want to strengthen the connection between planning, validation, and user outcomes.
Business Analysts
Professionals looking to translate business and user needs into product opportunities, priorities, and decisions.
Business professionals
Professionals with strong customer insight and technological fluency who are preparing to take on digital product management roles.
WHAT YOU WILL DEVELOP
Knowledge that translates into practice
Product strategy and vision
Define a clear direction, translate it into OKRs, and align the team around the outcomes the product should achieve.
Continuous discovery
Identify and validate problems and opportunities through qualitative and quantitative research, Opportunity Solution Tree, and Jobs to Be Done.
Solutions and agile delivery
Move from a validated opportunity to prototyping, user stories, an MVP, and release, with SCRUM practices and collaboration across engineering and design.
Data-driven iteration
Define success metrics, interpret analytics, and monitor feature performance to guide A/B testing and continuous improvement.
AI integration in products
Assess when to integrate AI capabilities, compare build-versus-buy options, and recognize the complexity of AI-driven experiences.
WHY PBS?
4 reasons to choose this program
One project across all four modules
Work on a real or realistic product challenge and apply OKRs, discovery, prototyping, and roadmapping to a case that evolves throughout the program.
The full lifecycle in one program
Explore vision, strategy, discovery, prototyping, agile delivery, release, and data-driven iteration, with AI integration across 40 hours.
Hands-on practice with product tools
Work directly with Figma, Miro, Jira, or equivalent tools and gain experience with the platforms used by product teams.
Ten weekly sessions
Develop your skills across ten sessions in a format compatible with professional commitments.
EXPECTED IMPACT
Outcomes that translate into value
For you
More informed product decisions, with a vision, OKRs, and prioritized roadmaps you can communicate and defend to leadership.
More structured discovery, with methods to identify real problems, validate opportunities, and ground priorities in evidence.
More effective collaboration with engineering and design, with greater command of the journey from prototype and user stories to agile delivery and release.
Stronger judgment in the use of data and AI, with metrics, analytics, and A/B testing to guide product evolution and assess AI integration.
A portfolio of applied work, with discovery outputs, a prototype, and a roadmap that strengthen your professional profile.
A broader professional network, with shared perspectives and peer learning among participants from different industries and backgrounds.
For your organization
Evidence-based product decisions, with research and validation methods to support the choice of problems and solutions.
Better collaboration across technology, design, and business, with a shared vocabulary and aligned team priorities.
Modern discovery and agile delivery practices, with frameworks teams can apply in their work.
User-centered solutions, with product priorities aligned with business objectives.
Product frameworks that apply across teams, with structured practices from prioritization to release and iteration.
Apply to Digital Product Management
Start applicationCustomize this program for your team
Contact our Corporate Solutions team
international recognition
Rankings that reinforce our results.
Financial Times
Executive Education 2026 Worldwide
PROGRAM STRUCTURE
From product vision to delivery and iteration
40 hours across four modules and ten weekly sessions, with an applied project throughout the program.
— Product FundamentalsJorge Ferreira · Tiago Craveiro
Understand the role of the Product Manager and how it evolves throughout a career. Explore B2B, B2C, marketplace, and gig economy models, identify stakeholders and core knowledge areas, and analyze different product management structures.
— Strategy & DiscoveryTiago Craveiro · Guilherme Pacheco
Define the product vision and OKRs, use data and user research to identify problems and opportunities, and apply frameworks such as Opportunity Solution Tree and Jobs to Be Done. Prioritize initiatives with strategic and tactical criteria.
— Solutions & DeliveryGuilherme Pacheco · Jorge Ferreira
Ideate, prototype, and test solutions with users. Build fluency in APIs, backend, and frontend concepts, write user stories, and prepare the backlog. Work on MVPs, versioning, SCRUM, rollouts, and feature performance monitoring.
— Release, Data, IterationJorge Ferreira · Tiago Craveiro
Manage releases and product marketing activities, drive adoption, and define success metrics. Explore AI integration and different types of roadmaps, and build a roadmap aligned with business objectives.
HOW YOU WILL LEARN
Immersive learning
Develop an applied project
Work on a real or realistic challenge that evolves across all four modules and produces discovery outputs, a prototype, and a roadmap.
Practice user research
Conduct and analyze interviews and surveys through structured exercises to identify problems and validate opportunities.
Prototype and test with peers
Build low- to mid-fidelity prototypes in Figma or equivalent tools, test them with other participants, and refine your solutions based on feedback.
Present and defend your roadmap
Present your product priorities and decisions to the cohort and receive structured feedback from peers and faculty.
Work with product tools
Apply the content directly in Figma, Miro, Jira, or equivalent platforms, with hands-on practice throughout the sessions.
FACULTY
Program direction
Tiago Craveiro is a Director of Platform and Engineering at Maersk, product executive, and startup co-founder with experience in digital platforms, e-commerce logistics, healthcare technology, and AI-enabled product development. His areas of expertise include digital product strategy, platform scalability, product-led transformation, logistics technology, customer experience, and the development of high-performing product and engineering teams. He […]
Faculty
LinkedIn — Tiago CraveiroTiago Craveiro
Tiago Craveiro is a Director of Platform and Engineering at Maersk, product executive, and startup co-founder with experience in digital platforms, e-commerce logistics, healthcare technology, and AI-enabled product development. His areas of expertise include digital product strategy, platform scalability, product-led transformation, logistics technology, customer experience, and the development of high-performing product and engineering teams. He […]
LinkedIn — Jorge FerreiraJorge Ferreira
Group Product Manager at Maersk | Lecturer at University of Porto | Entrepreneur Jorge Ferreira is a Group Product Manager at Maersk, leading a team responsible for digital products in e-commerce logistics, including Parcel Routing, Network Management, Sorting Systems, and Final Mile Labelling. He started his career at HUUB, a Portuguese startup rethinking supply chain […]
- LinkedIn — Guilherme Pacheco
Guilherme Pacheco
Group Product Manager at Maersk | Digital Product Strategist | Startup Advisor Guilherme Pacheco is an experienced digital product leader with a career that spans startups, scale-ups, and global corporations. He is currently Group Product Manager at Maersk, where he leads the development of customer-facing digital products in e-commerce logistics — including tracking systems, customer […]
INVESTMENT & TERMS
Prepare your application
Admission is subject to seat availability, so we recommend submitting your application as early as possible.
- early bird 5% discountUp to 1 month before the program starts€2,090 Save €110
- last call Standard feeUp to 1 week before the program starts€2,200 Subject to availability
ADMISSIONS TEAM
Meet the Admissions team
Get answers to your questions, assess how the program fits your development path, and learn about the application process, calendar, investment, and next steps.
DIGITAL PRODUCT MANAGEMENT
The next edition starts April 7. Your decision starts now.
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