Communication, Marketing and Sales

Negotiation Toolkit

Maximize your negotiation capabilities to drive stronger results.

next edition Nov 9, 2026
duration 24 hours
study mode In-person
language Portuguese
investment €1,900
why this program?

Negotiation has become more demanding and less compatible with instinct-driven decisions.

Unstructured negotiation processes

 

Many negotiations are still conducted reactively, without systematic preparation around strategy, negotiation dimensions, limits, or concession plans.

Limited decision-support tools

 

A lack of supporting models makes it harder to prepare scenarios, make decisions at each stage of the negotiation, and follow up on agreements.

Emotional management under pressure

 

Resilience and the ability to manage emotions are critical to maintaining clear thinking and negotiating power in demanding situations.

Underdeveloped nonverbal communication skills

 

The ability to read body language and microexpressions is still underdeveloped, despite its relevance to perceptions of credibility and intent.

AI not yet fully integrated into negotiation

 

The potential of artificial intelligence is not always explored in a structured way or integrated strategically throughout the negotiation process.

what you will develop

Knowledge that translates into practice

Negotiation Strategy

 

Structure negotiations from preparation through agreement, defining strategies, interests, limits, and areas of convergence.

Preparation and Decision-Making

 

Use tools and models that bring greater rigor to scenario preparation, concession planning, and negotiation decisions.

Persuasive Communication

 

Build arguments around interests, value creation, and cooperation between the parties.

Emotional Regulation

 

Strengthen resilience and maintain clear thinking, composure, and influence under negotiation pressure.

Body Language

 

Recognize nonverbal signals and microexpressions that help interpret behavior and strengthen communication.

AI in Negotiation

 

Integrate generative AI across the different stages of negotiation to support preparation, anticipation, and decision-making.

why pbs?

4 reasons to choose this program

From preparation to agreement

 

The program approaches negotiation as a complete process, connecting preparation, discussion, proposal, and agreement, with tools and criteria to support each stage.

AI applied to real decisions

 

AI is integrated into practical exercises and concrete decisions throughout the negotiation process, helping participants prepare scenarios, anticipate alternatives, and make better-informed choices.

Real challenges as a starting point

 

Cases brought by participants are used in role plays and feedback sessions, connecting the learning experience directly to the negotiation challenges they face in their professional context.

Individualized development

 

Mentoring, the Personal Negotiation Roadmap, and the negotiation style assessment help each participant identify strengths and define concrete development priorities.

expected impact

Outcomes that translate into value

For you

 

Greater rigor throughout the negotiation process, from preparation through follow-up, supported by tools that strengthen decision-making and value creation.

 

Greater ability to manage pressure and influence by strengthening mental preparation, emotional regulation, and the attitudes that shape negotiation outcomes.

 

Practical integration of generative AI into negotiation through an approach that can be replicated across the different stages of the process.

 

Greater awareness of your negotiation style, identifying strengths and development opportunities through an individual assessment.

For your organization

 

Greater effectiveness in structured negotiations focused on value creation.

 

Greater consistency and efficiency across the negotiation process through a shared approach to its different stages.

 

Stronger negotiation processes across functions, contributing to a more collaborative organizational culture.

 

Greater anticipation and rigor in decision-making through the strategic use of AI.

Customize this program for your team

Contact our Corporate Solutions team

international recognition

Rankings that reinforce results.

#35
Financial Times

Executive Education 2026 Worldwide

testimonials

Success stories from our Alumni

Carolina Bugalho

Sales Representative, Medtronic

 

“Negotiation is part of many of the challenges I face every day, and this program allowed me to deepen my knowledge and develop practical tools that I can apply more consciously and effectively.

One of the aspects I valued most was the balance between theory and practical application. The program gave me a more complete view of the negotiation process and reinforced the importance of preparation, communication and relationship management.”

Translated from the original Portuguese.

Pedro Almeida

Sales Manager, Iberinform Internacional

 

“By taking part in the Negotiation Toolkit, we have the opportunity to reinforce some of the concepts we learn through our professional experience, but above all we are challenged to question everything we thought we were already doing well and discover new ways to achieve success with better performance and results.

The Negotiation Toolkit helped me prepare better for interactions with my business partners and achieve better results in less time.”

Translated from the original Portuguese.

learning journey

Negotiation Toolkit Journey

Across 24 hours, the program develops different dimensions of the negotiation process, combining structure and preparation, the use of AI, applied practice, emotional management, and behavioral insight.

– The Negotiation Process: From Preparation to Agreement

Structure the negotiation process from preparation through agreement by defining strategies, limits, and concession plans, identifying the interests of each party and areas of convergence, and building proposals focused on value creation and cooperation.

Topics

  • Preparation — strategies and tactics, negotiation dimensions and limits, scenarios and concession plans
  • Discussion — appreciative questions, active listening, interests, and areas of convergence
  • Proposal — argumentation, interests, and concession management
  • Agreement — value creation, trust, and cooperation

6 hours · Isabel Paiva de Sousa

– Artificial Intelligence and Strategic Negotiation

Explore the value of AI across the different stages of the negotiation process through practical exercises using generative AI models.

3 hours · Daniel Pereira

– Negotiation Role Play with Feedback

Apply the different stages of the negotiation process through simulations built around participants’ real negotiation cases, with individualized feedback on performance, negotiation style, strengths, and development opportunities.

8 hours · Isabel Paiva de Sousa

– Resilience and Emotional Management in Negotiation

Develop resilience and emotional management to maintain clear thinking and negotiating power under pressure.

3 hours · Isabel Paiva de Sousa

– Body Language in Negotiation

Recognize nonverbal signals and microexpressions to interpret intent and strengthen communication at the negotiating table.

4 hours · Rui Mergulhão Mendes

how you will learn

Immersive learning

Role play with real cases

 

Simulations are built around negotiation situations brought by the participants themselves, allowing them to apply the negotiation process to real challenges from their professional context.

Personal Negotiation Roadmap

 

Throughout the program, each participant builds a personalized roadmap to guide the development of their negotiation capabilities, supported by individual mentoring.

Negotiation Style Assessment

 

At the end of the program, each participant receives an individual assessment of their negotiation style, together with personalized development recommendations.

Peer feedback and learning

 

Feedback during role-play sessions exposes participants to different negotiation styles and strategies, enriching individual learning through the perspectives and experience of their peers.

faculty

Program direction

  • Isabel Paiva de Sousa
    Isabel Paiva de Sousa is a People Management Consultant with more than 30 years of corporate experience leading and negotiating across consulting, industry, and retail environments. She specializes in culture, values, and leadership. She is also a mentor, speaker, and researcher in Positive Psychology and Corporate Well-Being. She is Program Director and faculty member at […]

Faculty

  • Daniel Pereira

    Daniel Pereira

    Daniel Pereira is a Senior Manager at LTPlabs, a management consulting firm specialized in Business Analytics. Over the past seven years, he has participated in and led analytical transformation programs, particularly in Supply Chain and Marketing/Sales projects. In this context, he has collaborated on more than 40 projects with companies across various sectors, including Retail, […]

    LinkedIn — Daniel Pereira
  • Isabel Paiva de Sousa

    Isabel Paiva de Sousa

    Isabel Paiva de Sousa is a People Management Consultant with more than 30 years of corporate experience leading and negotiating across consulting, industry, and retail environments. She specializes in culture, values, and leadership. She is also a mentor, speaker, and researcher in Positive Psychology and Corporate Well-Being. She is Program Director and faculty member at […]

    LinkedIn — Isabel Paiva de Sousa
  • Rui Mergulhão Mendes

    Rui Mergulhão Mendes

    Certified trainer in Body Language and Microexpressions by the Body Language Institute (Washington, D.C., USA) and the Center for Body Language (Belgium). Co-founder of Emotional Business Academy, he develops specialized training in behavioral reading, credibility detection, and nonverbal communication, with programs applied to areas such as Negotiation & Sales, Corporate & Executive Leadership, Justice, and […]

    LinkedIn — Rui Mergulhão Mendes
INVESTMENT & TERMS

Prepare your application

Admission is subject to seat availability, so we recommend completing your application as early as possible.

  • early bird 5% discount
    Up to 1 month before the program starts
    €1,805 Save €95
  • last call Base price
    Up to 1 week before the program starts
    €1,900 Subject to availability
  1. Included in the program fee

     

    Session materials

    Lunches and coffee breaks on training days

    Covered parking

    Certificate of Completion

  2. Special conditions

     

    Porto Business School Alumni, University of Porto Alumni, and partner companies benefit from special conditions.

     

    Contact the Admissions team for more information.

  3. Requirements

     

    This program is designed for middle- or top-management professionals who regularly take part in internal or external negotiation processes.

     

    The program is delivered at an intermediate to advanced level.

    Contact Admissions
Admissions Team

Meet our Admissions team

Get answers to your questions, assess how the program fits your professional journey, and learn about the application process, schedule, investment, and next steps.

certificate of excellence

Build a journey of continuous development

The Negotiation Toolkit is part of the Certificate of Excellence in Marketing, which brings together 90 hours of training to be completed within a maximum of 24 months. To complete this journey starting with the Negotiation Toolkit, we recommend the programs below, selected to complement one another by strengthening your ability to set direction, negotiate interests, communicate decisions, and turn strategy into market value.

  1. Negotiation Toolkit

    Strengthen your ability to negotiate with greater method, influence, and rigor in decision-making.24 hours

  2. Strategic Planning

    Strengthen your ability to set strategic direction and turn priorities into organizational choices and decisions.24 hours

    Explore program
  3. Communicating with Impact

    Strengthen your ability to communicate decisions with clarity, influence, and impact and mobilize stakeholders for execution.16 hours

    Explore program
  4. Brand Management

    Strengthen your ability to turn strategy into market value by building and managing relevant, differentiated, customer-oriented brands.26 hours

    Explore program
negotiation toolkit

The next edition starts on November 9. Your decision starts now.

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